Get an idea of what it feels like to be the customer, before endeavouring to influence them.

In writing, they’re unnecessary, imprecise and show the reader that you didn’t put in enough energy editing your work.

How do you write about the same few ideas over and over without feeling like a broken record?

If you’re not confident in your writing, your words will betray you. Here’s how you can overcome that.

We often use hyperbolic language for dramatic flair in speech. In writing, it can have the opposite effect.

A lot of writers use stats, findings and quotes in their articles. How do you make sure they’re legit?

Giving and taking feedback on creative work can be difficult. Here’s a simple trick to make it more seamless.