When you start something, write down your purpose. Not in a word or a sentence, but as elaborately as possible. As a favour to your future self.

What does the client want to feel when they contact us? And what can we do to deliver that?

Before deciding to accept or decline the ‘urgent’ work, here’s the checklist I follow.

To be a successful business owner, you need to strike the balance between immediate delivery and institution-building.

Ask yourself this: But in a genuinely introspective way that can help you grow.

Deliberately build a system for getting better.