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The Whole Works by Ranjani & Shankar
The Whole Works by Ranjani & Shankar

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The Whole Works by Ranjani & Shankar
The Whole Works by Ranjani & Shankar

Category: Writing

Writing

Leave passive voice to the politicians.

Ranjani, January 1, 2021June 9, 2023

So, the lesson is: If you must use passive voice, do so deliberately and sparingly.

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Writing

Kill the generic lede

Ranjani, December 10, 2020June 7, 2025

Use a unique one to draw your reader in.

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Freelancing

Write case studies

Ranjani, December 9, 2020June 7, 2025

It’s a different and detailed way of presenting your best work.

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Freelancing

3 rules to be better organised

Ranjani, December 7, 2020June 7, 2025

Figure out permanent places, boundaries and backup for everything.

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Writing

Use document styles on your word processor

Ranjani, December 1, 2020June 7, 2025

The moment you get a new laptop or install a word processor, set up your document styles. Make sure you love them. Save time forever.

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Writing

Brainstorm like Tina Fey does improv

Ranjani, November 30, 2020June 7, 2025

Live and let (your ideas also) live.

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Freelancing

How does one get into freelance writing?

Ranjani, November 29, 2020June 9, 2023

Just do the work. Send pitches, apply to gigs, leverage your network. Don’t fuss too much about the *right* way to start.

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Writing

How to pitch a story

Ranjani, November 28, 2020June 7, 2025

Or, how to help your idea grab the boss’s attention.

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Writing

How to write an explainer

Ranjani, November 27, 2020June 7, 2025

An explainer should leave your reader brighter by a point or two.

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